Pauline Ferrières is a French creative entrepreneur based in Beijing, passionate about traditional Chinese culture, fine craftsmanship and contemporary art. She discovered her love for the Chinese language in high school, which offered her a new perspective on the world. Her move to China in 2018, as part of her studies in cultural and artistic management, deepened her fascination with Chinese culture. In Beijing, she had the opportunity to study traditional culture in-depth with masters, gradually developing a refined understanding of tea philosophy, the art of calligraphy, and Chinese metaphysics.

Convinced that Chinese wisdom offers valuable insights for addressing contemporary societal and environmental challenges, Pauline, as an artistic director, develops cultural projects that promote Chinese culture in the West. She aims to raise awareness of cultural diversity’s richness and to revalue the image of “Made in China.”

Pauline is highly aware of issues related to sustainability and cultural appropriation in the design field. She believes in new ways of living and creating that respect our environment and each other. She regularly curates art exhibitions and facilitates workshops and retreats in Western Europe, the United States, and China to present the Chinese philosophy of life and the intricate textile heritage of the indigenous peoples of Southwest China.

“I deeply believe that we have much to learn from indigenous peoples who live in harmony with nature. Their wisdom has been overshadowed by the rise of techno-scientific society. With DEYI 德逸, we aim to give them a voice to inspire communities towards new ways of thinking and acting. Sustainability is not an option for the future; it has become an obligation. We need to design a new model to live in harmony with nature. I strongly believe in the power of slow designers, artisans, and artists to bring innovative approaches and build a new paradigm together.” – Pauline